About Us

We are a Customer Focused family business.

Ken, the lure maker LOVES FISHING himself so he loves what he does.

He has been fishing all his life commercially and leisurely, and his extensive knowledge gained through experiences all these years help develop the best products.

Needless to say he knows what he is talking about, when you look at what he can actually catch, there is nothing more convincing than its proof!

When customers come to us with big smile on their face and tell us about their catch, that makes our day. That’s what we are here for.

I want everyone to feel free to come and say hi.

Our products can be found in most of the tackle shops in Australia.


Every item is carefully handled with care, we make sure that we are happy with the product.

Customer satisfaction is very important to us.

We ensure that you get the best chance to catch your dream fish using our bait and tackle!